About Us

Strategically located at the intersection of Heping Road and Binjiang Road, the two "golden" commercial thoroughfares in Tianjin, Riverside 66 has established itself as a new landmark in the heart of the Haihe CBD, attracting the most discerning customers, since its opening in 2014.

The project stretches more than 380 meters from east to west and skillfully incorporates the fascinating 100-year-old ruins of the Zhejiang Xingye Bank, creating a perfect fusion of the old and the new and the charm of elegant European-style architecture with a state-of-the-art retail center. Flaunting a distinctive façade, Riverside 66 is an iconic development with unique character and innovative flair creating an engaging retail experience of inspirational diversity through the introduction of distinctive brands like Apple, which opened its first Apple Store in Tianjin at Riverside 66; Xiaomi, with their flagship store; the new force in cinematic experiences, Sun-Bright International Cineplex, along with many highly anticipated fashion and food and beverage brands.

Its distinctive architectural design, together with a world-class tenant portfolio, contributes to the unique DNA of Riverside – the combination of modern technology and a culture of innovation taking the city on a journey to discover the latest trends through its “retailtainment” concept.